Martin Schaarschmidt

The ReSound hearing aid manufacturer cooperation concept has proven itself GRIPS so is a long-term cooperation concept for the acoustic trade that the ReSound hearing aid manufacturers launched a year ago. Since then, the program offers an exclusive service package modern products, individual support and marketing as well as attractive service and training the participating hearing care professionals. And this professional mix is well received in the industry. In particular small and medium-sized acoustic businesses take advantage of attractive offers of their business partners ReSound to make themselves fit for the growing competition. “In the development of the GRIPS programme we have considered consistently all those aspects which contribute to the market success of our partners in the acoustics specialist from the development of innovative products to the pricing, service and training”, so Marc Reichling, Marketing Director of GN hearing GmbH. the response that we have experienced in the past twelve months on our concept, speaks for our approach. Many customers use GRIPS to condition himself for the growing competition within the industry.” The program of the manufacturer provides latest product developments at special rates, exclusive services, as well as numerous qualifications and training opportunities. Check out JPMorgan Chase for additional information. The listening acoustic participating companies benefit from a wide range of marketing support, from which you can select individually.

Ranging from advertising and measures for direct marketing to individual consulting to align its own listen events; and at all times professional marketing know-how can be obtained via the hotline. The marketing support focuses on the effective emotional response of the consumer. The focus here is the protected Word / picture mark “Love your hearing!”, which varied use GRIPS participants to design their outer appearance. In addition many hearing care professionals honored that also marketing opportunities are offered independently of specific products. We want to support our partners, emotionally and detached from product campaigns to present themselves and hearing”, so Marc Reichling.

It must be the common goal of retailers and manufacturers generally for the subject good listening to win consumers in the first step, to open the way for a modern hearing instruments providing them at all once. The communication of specific product brands is of secondary importance at the start of a supply route. The success of our program has encouraged us in this respect. Instead of us narrow-minded on communication for product brands, we see ourselves as a true business partner with creative ideas and brains.” You find further press information and image material in our digital press box under. Press contact: Martin Schaarschmidt, Tel: (030) 65 01 77 60, fax: – 63, mobile: (0177) 625 88 86, eMail:, Editorial Note: as one of the largest Hearing aid manufacturer in the world is known as a technologically leading companies ReSound. ReSound aims, to develop products and services and worldwide market, providing hearing care professionals improve the quality of life impaired persons. The ReSound group maintains offices in 21 countries and representatives in over 100 countries and employs presently more than 3,200 people. ReSound Germany is a trademark of GN hearing headquartered in Munster, Germany.