Market Share Inc

To undertake these getaways, rural traveler has an average of 69 per person per day, of which 60% of this amount goes to the rural accommodation. The key factor price. This segment has become the price in a key factor when hiring a rural accommodation. These rural travelers outputs to the peoples of the interior translates into cheap considered Getaways by 60%. Also sets a profile of a tourist who has become a vital financial injection in many small towns of Spain. Mostly with travelers looking in these places that not found in big cities. They escape from the bustle of the capital in search of tranquility, so that 53% of them considered it a very important factor when hiring rural accommodation to guarantee calm and privacy that fails to take into the cities are urbanites. Mostly they travel in pairs and it is also an alternative that gains adherents to exit in Group of friends.

50% Opts cottages complete, 32% in rural rooms houses and 18% prefer rural hotels. A curiosity of this report is the result of that 70% of rural tourists take advantage of weekend paa know corners in which raw gastronomy or the environment. 46% sale on bridges while in the summer and Easter this offering reduces its share of followers. As the favorite destinations for tourists prefer short trips, so dominates the rural tourism within each of their respective regions or communities. The most faithful to their communities are Andalusians and those who tend to leave with greater frequency are locals and Estremadura, who opt for Castile and Leon and Asturias, respectively.

In the case of Andalusia 73% of the Andalusians prefer to rural tourism in their region, while 8% opts for the lush landscapes of Asturias and 5% by Galicia. How we seek and reserve? The study reveals that the search method of the rural accommodation more used is the Internet, already employed 82% of travelers. Followed by recommendations from friends and family (43%) and guides de turismo rural (30%). That itself, at the time of formalising the booking, tourists are betting by phone to communicate directly with the owner. Here affects the fact that the majority of the establishments if they have presence on the Internet but are minority which does not have with tools that enable perform LAS reservations ON-LINE. A peculiar characteristic of this report reveals that you one of every five rural travelers booking at the last minute, in a segment that still has half of purchases of 25 days in advance. THE reserve last time wins adherents: one of every five rural travelers the reservation seven or fewer days in advance. This sector is still an important to conquer market share. This report indicates that 46% of respondents stated having is not hosted in a rural accommodation in the last year. As main causes: 27% points to personal economic issues, another 27% because you prefer another type of tourism and another 19% because it believes in the rural tourism is expensive and a 16% because we have an own holiday home in a rural environment.