You are an independent profesionista with a serious urgency to promote your services? Then surely this one and other two articles will be very useful to know how to you how to take advantage of Internet and to offer your services of an effective and economic way. This series of articles will approach three tactical missions similar to your profession. In means of " freelance" it is common to find these situations: Constant problems to sell our services. Difficulties to have new prospectuses. Ignorance of the sales; in fact technique is not applied some. It is had little clients. The base of contacts is not sufficiently great and therefore the income fluctuate continuously and frequently to the loss.
In the majority of the occasions this happens because we do not promote our services; we think that only the tangible products are promoted. In addition, serious confusions with marketing exist; it is considered him to this one synonymous of sales or publicity. The reality is very different. But, because I speak of marketing? For a very simple reason. In order to be able to obtain some consistent result, it is in Internet or in any other surroundings, a technique is needed that helps to understand and to recognize the true needs us of the people as a offering the specific solutions that they demand.
And for it also a strategy is required that us makes visible to that portion of the market needed our services. To promote what we know to do of an effective way is an imperative of the market, and to make it accurately and effectiveness imply to use the correct technique; that is to say: marketing. We see it of one more a more concrete way. Case 1. Graphical designer What sells? A great product diversity exists related to this profession, but we will focus in something very specific: an office of publishing design.