Marketing Communications

This technique is often sponsored by one brand, which seeks to generate knowledge of a product or service. Some contend that Caterpillar shows great expertise in this. Viral ads take often the form of funny video clips or interactive Flash games, images, and even texts. The growing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost, (compared to direct mail campaigns), good targeting, and a high and high response rate. The main advantage of this form of marketing is its ability to get a large amount of potential customers interested, at a low cost. The most difficult task for any company is to acquire and retain a large customer base.

Through the use of the Internet and the effects of advertising by e-mail, the efforts of communication business-to – customer (business-to-consumer or B2C) get much greater impact than many other tools. Viral marketing is a technique that avoids the inconvenience of spam: encourages the users of a product specific service to tell it to your friends. That is a recommendation by mouth-to-mouth positive. One of the most successful perspectives that have been found in getting that customer base is the so-called Communications Marketing integrated (Integrated Marketing Communications) gustavoguerrero. blogspot. com, on the other hand gives us, the attraction of the viral marketing lies primarily in that, given that it is based on the recommendations of the own recipients of the message, its boost of distribution are practically nil.

But the dream may be coming to an end, at least for those who are not having good experiences, since they are reproducing what others do, without making sure that practice to be successful. According to the Viral Marketing: Bringing the Message to the Masses. the analyst company Jupiter Research, only 15% of viral campaigns prompted people to retransmit the message, which has led to a decrease of 55% of the plans for using this tool to be used with the powerful influencers however these figures, viral marketing does not have to stop using it, the key It is according to the co-author of the report from JupiterResearch, Emily Riley in the use of best practices for achieving a successful campaign with this tool. Riley offers – BtoBonline. com five practices to succeed with viral marketing: 1. Give people something worthy to be forwarded. Your readers will not broadcasting your newsletter, nor much less their messages publicitariosa less that there is something in these messages that motivate their forwarding, this may be a game, a video, a Council, a contest or anything that represents a real value for the Reader 2. Make it easy. Add a friendly button that forwards to a friend and to help people to do so immediately. 3. Use the correct list. According to results of the report only 7% of adults have been broadcast a message to another adult. Only 3% aged 18 to 24 did so, while 10% of adults between 45 and 54 have forwarded viral marketing message. 4. Think of allies. The reason for the these campaigns are leaving from used is by the always polemi industrial Eng., lawyer EGADE (ITESM) UC. Postgraduate master’s degrees in business administration, men tion markets, human resources: quality and productivity; Education Doctorate in education professor and researcher Faces UC graduate Area. Consultant – business advisory DEPROIMCA EXATEC. environment-business. com.


As long as each infected user send in half the mail more than one sensitive user (i.e., the basic reproductive rate is greater than one), the performance standards in epidemiology imply that the number of infected users will grow according to a logistic curve. Adds Wikipedia, that if each user sends mail to more than one sensitive user then in theory the campaign will last forever, or at least until all sensitive users have received the message. Even if the message is not sent as frequently, will continue being sent many more times than it was initially. For example, consider a campaign that begins by sending a message to 100 users. Not all of them forwarded the original message, but some of them may do so. This some can be tested by market research; Let’s say he turns out to be an 80%, and each of these forwarded it to just a friend specifically indicates the Wikipedia Encyclopedia, viral marketing or viral advertising are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in knowledge of brand (Brand Awareness) through self-replicating viral processes similar to the spread of a computer virus.

Are typically based on word of mouth through electronic means; use the effect of social network created by Internet and modern mobile telephony services to reach a lot of people quickly. The term viral marketing is also used to describe campaigns of undercover marketing based on the Internet, including the use of blogs, sites apparently amateurs, and other forms of astroturfing designed to create Word of mouth for a new product or service. The goal of viral marketing campaigns is often generate media coverage through unusual stories, by a value much higher than the budget for advertising of the advertising company. He insists to point out, that viral advertising refers to the idea that people will pass and share fun and interesting content.