Sometimes we feel the need to reduce expenses in our company and for this reason opted to dispense with certain services. Investment in advertising and marketing tends to be one of the aspects we usually first dispense with, still one of the most important in difficult times. In times of crisis 4 of every 5 SMEs reduce their investment in marketing and advertising annihilating whole new revenue opportunities. Do really are reducing expenses or condemning the survival of our company? It is understandable that when the numbers don’t come out we must start to reduce expenses but sometimes we are not aware that there are other solutions that allow us to reduce investment and at the same time still have all the advantages. A solution that many times we do not know is the outsourcing of services, also known as Outsourcing.
This option can bring large economic benefits without having to dispense with service. Outsourcing solutions allow us to save more than 50% of the budget having an external Department, in addition to reduce many other risks. In times of change, as live us now, makes that we have to be more creative and focus our efforts on optimizing the commercial deals to secure our customers. We must continually develop graphic and advertising matter to make our products reach new customers and explore new markets. Our commercial tactics must develop in an intelligent manner so that the budget becomes an investment rather than an expense. If we have a Department of external design that prepare us all this material helps us that our company is firmly positioned in the market without sacrificing much of the budget.