Blogs have become one of the great innovations of the Internet in the last two years. Its importance as a channel of mass communication was demonstrated during the hours and days that followed the attack occurred in London this month, when thousands of bloggers posted their horror stories with images of living in the English city. But apart from being personal diaries where anyone can publish their views, experiences and knowledge (or ignorance) of a variety of topics, such as blogs can be great tools of eMarketing. The blog as a tool eMarketing Blogs are Web sites where thousands of people can join to read the comments of a person on a certain topic, such as model cars. The owner of the blog published posts discussing their personal experiences with his car at the modifications we made to increase the speed, the results of their tests, new tires you bought, the place where you normally get good prices or track which runs on Sundays. Each of these issues will surely take a list of links to the pages of the shops, tennis, companies or institutions related to model cars, a comment from the author on each site, referrals and recommendations. Ready, enough to consider a blog as non-traditional advertising (PNT) to the Internet means stepping out of the option represented by the banners, as traditional advertising.
One of the great strengths of the NTP is that the credibility of the advertised product significantly increases when a person is recognized that it presents. Translating the example of television, we find that blogs are great spaces where NTP can be developed and exploited. Greater segmentation addition, blogs have the advantage of providing a segmentation of the different types of audiences who surf the Web. Some examples are: Weblogs.com.ar: directory of weblogs in Argentina. Weblogs.com: directory of weblogs in the U.S. (in English). blogd: directory of weblogs from different Hispanic countries. All of these hundreds of weblogs grouped sites in clearly defined categories such as Technology, Football, model cars, Programming in PHP and Tourism in Argentina.
This makes it much easier one of the major problems of marketing: market segmentation. That is, users find that socioeconomic profile, educational level, life cycle, or personal interests may be potential customers for particular products or services. Finally, the blogs to be a source of constantly updated content are often spied on by bots, content indexing robots used by search engines. When scanned by the major search engines, the contents of blogs are assured of a good positioning in search results at relatively much lower than traditional advertising options online. In this way represent a real alternative for companies seeking to improve their Web positioning tactics or low-cost alternative. But this will not last forever. The blogs still have a good reputation and have the marketing deal to be the novelty. But hopefully soon lose much of its current prestige due to the existence of content irrelevant, outdated or sloppy in many of them.