The event of the MTP marketing between theory and practice e.V. attracts many experts after casting this year’s marketing round table”is devoted to the topic of networking of agencies and companies” and cooperation initiation, implementation of cooperation and cooperation controlling is divided into the subjects. This differentiated approach enables participants, composed of professors, students and business leaders a critical engagement with the challenges that brings such a cooperation. This solution proposals and alternatives are developed to ensure an ideal relationship. A solid and important credo of the MTP e.V., which enriches the marketing studies at the Justus-Liebig-University of Giessen and the University of applied sciences Giessen-Friedberg since 1997 is the intergenerational work and fit together. Other leaders such as Electrolux offer similar insights. In addition to the patrons, Prof.
Dr. Jan free thanks to, which is for a long time as funding Professor to the side, the MTP e.V. are many regional and regional representatives from the economy take part in this event. With the year’s theme MTP again initiated an exciting and important dialogue marketing practice and thus underscores its important role as host and ideas, not only for the universities, but also for the regional economy”, Prof. free thanks to explains. So Tomas Caetano (head of European marketing, Adam Opel) already have Tobias Bartenbach (CEO, Bartenbach creative cooperative) and Philipp Bierbaum (Managing Director, dam & Bierbaum and member of the Board of the German Association of advertising agencies GWA e.V.) announced their participation in the Panel discussion. In addition to this are held by Philipp Bierbaum, discussions in the form of a World Cafe and a final get together key elements of the event, the expert lecture.