Marketing Notes

This article belongs to the marketing notes series. For a better understanding suggest read parts one, three and four stage of marketing changed dramatically at the time that the machines were capable of producing large scale. After the first moment of zeal the producers saw that you there who sell them as many goods. Its wineries and shelves were full and few buyers came to do business. Here is a serious problem for the economy and an extraordinary challenge for everyone, but and, above all, for entrepreneurs because it was not as easy as hitherto get who bought what so carefully had manufactured.

They were happening at an accelerated pace and already began to make relatives some terms related to the concern of a system that had been stable, functional and dynamic but that now had some problems. Those terms were: crisis, dropout, unemployment, depression, adjustments, austerity and closure, closure of doors of prosperous businesses and beautiful and well assorted shops. It was obvious that they were things and among those things again appeared desired handle of skillet that was now no more in the hands of the producers. For this reason, burdened by high inventories, sales, debt, forced closures of its premises, the paralysis of their plants in the end scene could not be more overwhelming. Buyers fled panic among other things because they didn’t have money with that purchase, either because they had lost their jobs or because they wanted to handle more carefully its resources. Certain everything was one thing, a new era was born in forward conditions could not be made by the producer and it began to become a strong and very important a more reflective, passionate and elusive buyer. Thereafter it will be necessary to seduce him through argument that could become serious reasons to buy or will have to also appeal to their emotions, because it remains a person with dreams, fantasies, illusions and a huge ego that, at least in part, may be satisfied with goods and services.