The real marketing is to make you buy (pull), rather than walk knocking on doors to sell (push). For this there are four fundamental activities: create a client (innovation), win (a competition), develop it (make it more profitable) and retain (with service and communication). Here the 10 mental frames to achieve it: 1.-Promoveras the brand rather than the product. Sell through constant promotions, without a clear brand differentiation, eventually has negative consequences: gradual erosion of margins, customers learn to buy conditioned way – according to the promotion – of-day, hardly is affiliated and is retained to a client. A brand connects with the consumer, or the prospectus, emotional way, while the promocionitis devalora and detracts from the brand.

2 Give marketing coups when competition take at least six months to copy you. A competitor equals a price in a matter of minutes, copy a promotion in days. Solid marketing coups have that be prepared and involving different areas of the business such as sales, production, logistics, technology, communication, finance, legal and information systems. It is to build a complex difference, orchestrated with throughout the value chain, and that will be difficult to replicate and, at the same time, is easy to market. 3 You take risks.

There is a rule in the pursuit of innovation, market niches and competitive advantages: fails it until it is pasted. Constant experimentation and exploration must be a permanent discipline. It is quite difficult to know what the market wants (sometimes even the same market knows articulate), so this dimension to a project to give some level of utilities in certain time eliminates any possibility of discovery. It should be pilots, over and over again, constantly. Innovations are not business until a competitor begins to earn money with any of them. 4 Come out to the field. Desktop marketing doesn’t work. Marketing people (and all level Directors) must have field experience and seek recurrently.

Use Viral Marketing

Internet has become an economic, effective and useful tool for online marketing, given the increase of computers, with access to the internet in households, people, they mostly use this system to search for what they need. This proven while more content you have on your network, most likely have to be found by your potential customers. Also you should remember that your stay also creates confidence and power your sales. There are companies that have their websites on the internet, as a showcase for the sample of your products, but there are others that have included a Blog within your pages allowing a more fluid communication with visitors, presents new developments in more detail, do product launches, inform about changes within the company.Visits are increased when there is a closer relationship with customers, there are companies who only use the internet, for their marketing campaigns, substantially reducing their expenditure on advertising, others instead opt to campaigns hybrid, with support in media such as television or radio. All techniques are valid, if they are well used and the message goes to the specific market, but success depends on, which is the result of conversion of the campaign, if you gastaste $5,000 dollars in a campaign that brought you 15 new customers, turned out to be a campaign quite expensive, each of them cost you $334 dollars. Why it is so important to plan serenely, your campaign, before launching it. It is not less useful, use resources that the internet gives you, free of charge, publish articles with links to your campaign, using social networks, create email marketing campaigns to spread your message, using videos, audios, etc, the key to the success of your viral campaign, is the initial promotion you do, to as many people as possible, hence the message is anger expanding between contacts of each of them, who are interested in the proposal that you have made. Viral, depends on the attractiveness of the offer, the urgency to obtain it and ease to expand the message.

You must give something of great value, so your clients return or give you the opportunity to learn about your products. Another important thing is that you must comply with that promise, there is no worse advertising than the misleading. A good business is that you reported, high profits at low cost, on the internet, you are the right place.