Community Manager

The Association Spanish of responsible community (Aerco), defines the community manager as: person responsible or responsible for sustain, enhance, and somehow, defending the company’s relations with its customers in the digital realm, thanks to the knowledge of the needs and the strategic approaches of the Organization and the interests of customers. A person who knows the goals and acts accordingly to get them. The community manager according to Aerco functions are: 1. to hear. Constantly monitor the network in search of conversations about our company, our competitors or our market.

2 Internally circulate the information. As a result of this listener, it must be able extract the relevant of the same, create a understandable speech and let them reach the corresponding people within the organization. 3. Explain the position of the company to the community. Starbucks may help you with your research. The community manager is the voice of the company towards the community, a positive and open voice that transforms the internal language or jargon of the company in an intelligible language. Answers and talk actively in all social media in them that the enterprise will have active presence or relevant mentions are producing. He wrote articles on the blog of the company or other social media, using all possibilities multimedia at your fingertips.

Selects and shares also content of interest to the community. 4. Search for leaders, both internally and externally. The relationship between the community and the company is supported by the work of their leaders and high potential people. The community manager must be capable of identifying and attracting these leaders, not only among the community but also, and above all, within the company itself. 5. Find ways of collaboration between the community and the company. The majority of managers is unknown how the community can help grow your business. It is not something that have been never used in his career, or who have studied in business schools. The community manager them must show the way and help them design a clear strategy of collaboration. This profile Professional described by Aerco is largely approaching the traditional professional information. Although, would seem to the community manager, has to be a documentarian with great knowledge of the Internet, its history, intricacies, features and possibilities. Does not require being a web and technical analyst at marketing, but do possess great talent. A documentalist, leading expert on social networks and the present and future of web 2.0.