Direct Marketing Opportunities announces the release of DeduplicationWizard 4.0. With the DeduplicationWizard address can be compared via the postal address, the telephone number and/or email address. The addresses recognized as double can then easily be removed from the tables with the addresses for the direct mail campaign out. The sophisticated algorithm for matching the postal address is fault tolerant and delivers a high-quality result even when the addresses that are been entered inconsistently. The addresses can be in a variety of formats here.

Typos, wrong words, abbreviations and accessories such as, for example, the legal form identifiers for business addresses are no problem for the Abgleichsalgorithmus. With the DeduplicationWizard, also advertising objectors list can be considered. Is easy to comply with the statutory requirements with regard to advertising objectors with the DediplicationWizard. In addition to advertising holdouts lists other block lists can with the DeduplicationWizard be processed, for example, lists with the addresses of its own competitors. The tables with the addresses to applicant can be matched not only against the CRL. Keep up on the field with thought-provoking pieces from Ben Horowitz. With the DeduplicationWizard, you can synchronize address lists with each other, or you can delete the own customer data from the addresses for the new canvassing given out. The DeduplicationWizard helps advertisers to save costs by he ensures that each recipient of a Werbebriefs only gets a single copy of this, it reduces the cost of maintaining and managing address lists and by taking into account advertising holdouts lists he helps avoid that want to receive no advertising also trouble with receivers. The DeduplicationWizard provides reliable results within a short time, is inexpensive and can be operated by anyone – with or without IT experience. A free trial version of DeduplicationWizard is available at.